The Rincon Story


Scott Malone President & CEO

Scott is the founder of Rincon Wealth Management, an independent financial services firm created in 2018 and named after one of Scott’s favorite places growing up, Rincon Point, also known as the “Queen of the Coast” in Southern California for its legendary surfing environment. It was there that Scott learned the discipline of surfing while gaining respect for the waves, large and small, along with a big-picture awareness of the ocean at large.

Scott is a second-generation financial advisor who began hearing about the business at a young age from his father at the dinner table. He watched his father help create wealth for others and help them on their journey, and he wanted to do the same. Scott also wanted to learn how people made their money, and then help those people make smart financial decisions along the way.

Scott earned his bachelor’s degree in business administration with a concentration in finance and marketing from California State University, Chico. During college, he played baseball and worked in the banking industry. After graduation, Scott worked for several companies as a financial advisor before founding his own, independent firm.

Today, Scott focuses on compensation plans for tech employees, stock options, diversifying concentrated positions and providing alternative investment options outside of traditional finance. He knows that workers today value their work-life balance and focuses on the options that can help achieve that balance. His goal is to organize finances to help give clients more confidence in a long-term plan that can truly be “work optional.”

Scott is a California native now based in Austin, Texas. He and his beautiful wife, Tori, are raising an active family with three children, Remi, Cash and Tate, along with two Great Danes named Charlie and Goose. In his personal time, Scott enjoys golf, fishing, hunting, surfing and Brazilian jiu-jitsu. He also dedicates time to coaching youth sports in his community.


Monica Kent-Zulu Client and Service Transfer Specialist

Monica Kent-Zulu is a dynamic Client and Service Transfer Specialist at Rincon Wealth Management, a firm renowned for its personalized approach to financial guidance and wealth management. Having joined the Rincon team in 2023, Monica brings a fresh energy and a deep-seated passion for financial services, coupled with an impressive background spanning over four years in the financial industry. Her journey with Rincon Wealth Management is marked by a steadfast commitment to excellence and a genuine desire to make a difference in the lives of those she she comes into contact with.

Originally hailing from the vibrant east coast, Monica’s story is one of ambition, determination, and the pursuit of passion. She is a proud alumna of West Chester University of Pennsylvania, where she earned her degree in Communications. It was there that Monica honed her exceptional communication skills, laying the foundation for her career in finance, where clarity, empathy, and the ability to connect are paramount.

At Rincon Wealth Management, Monica specializes in facilitating smooth transitions for clients and ensuring that their needs are met with the utmost care and professionalism. Her role is crucial in maintaining the firm’s reputation for excellence in client service, a testament to her meticulous attention to detail and unwavering dedication. Monica thrives in the dynamic environment of Rincon Wealth Management, where every day presents new opportunities to meet interesting people, solve complex problems, and contribute positively to the financial well-being of the clients.

Beyond her professional endeavors, Monica is a loving wife and a devoted mother to two beautiful daughters, with whom she loves spending quality time. Whether it’s fishing, swimming, exploring nature trails, or engaging in chakra meditation, Monica and her family find joy in the simple pleasures of life. These moments of connection and tranquility are not only cherished but are a source of inspiration for Monica, reinforcing her belief that “The best day ever is yet to come, Let us be ready.”

Monica’s passion extends beyond her work and family life; it is woven into the very fabric of her being. She is driven by a genuine desire to help people, a trait that shines brightly in both her professional and personal interactions. At Rincon Wealth Management, Monica continues to leave a lasting impact, guided by her expertise, her empathy, and her unwavering optimism for the future.

Take the first step today

It’s never too early — or too late — to take control of your financial future so you can enjoy life on your terms. Get started today by scheduling a meeting or registering for an upcoming event.

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